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International Market Entry and Development Essay - 6
Worldwide Market Entry and Development - Essay Example ct explores all inclusive to perceive the worldwide and territorial fragments of t...
Tuesday, August 25, 2020
International Market Entry and Development Essay - 6
Worldwide Market Entry and Development - Essay Example ct explores all inclusive to perceive the worldwide and territorial fragments of the market and to watch chance for joining and better synchronizing the methodologies over the national fringes. Notwithstanding this fast assortment of data and definition of results from geologically thought sources become critical to anticipate change in the market and build up a progressively point by point and valuable reaction methodologies (Carman, J. M, 1980). Mechanical advances both encourage just as cause more challenges in social affair information on worldwide premise. The advances and consistently expanding innovative complexities permits the assortment of information on a more extensive geological scale. However the other side of this advances ought to never be disregarded. To cook the exploration needs of todayââ¬â¢s world, one must inspect the progressions under which they have experienced over the most recent four decades. In the mid 60s and 70s U.S firms chose to move to the worldwide markets from the residential markets. Japan and Europe likewise extended from the household markets to the global markets to augment their geological range and to act accordingly of the outside rivalries that was entering their local markets. At first firms were intrigued more with regards to social event data to find and judge the market chances of different nations to survey which markets ought to be focused, on the best way to do the situatin g of the items and the amount to adjust the promoting blend to the nearby markets (Carman, J. M, 1980) The adjustments in the worldwide market alongside the mechanical changes in the assortment of information, its examination and its conveyance involve that the explores ought to widen their range to plan, actualize and to execute the exploration in this serious world. Specialists need to adjust their aptitudes and abilities so as to convey and design the investigates in this serious world (Carman, J. M, 1980) The development of retailers all around likewise help showcasing research. As their chains
Saturday, August 22, 2020
Zohal Faqeeri Krista Ferguson free essay sample
It just took around four sections in to be snared on this story; it just took four passages to begin relating it to my life and basic encounters. She Had Some Horses: The Education of a Poet was an exceptionally ground-breaking story. It was an extraordinary case of needing to stick out and attempting to make sense of why that was not a typical thing in Sherman Alexiesââ¬â¢ culture. I trust Sherman Alexie composed this story to give all of us how writing transformed him and his was of reasoning. He generally had, from the earliest starting point, interests. He was consistently inquisitive concerning why there were no Indian essayists in the books he read. The entirety of his inquiries drove him to finding numerous answers. His perspective made him totally different from the others. He saw things that numerous others didn't. I figure he may have been somewhat humiliated of being an Indian. We will compose a custom paper test on Zohal Faqeeri Krista Ferguson or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In any case, through composition and verse, he started to learn things about himself. He discovered that he was in reality a phenomenal essayist and writer. It appeared as though one of his fundamental objectives after he began composing more likely than not been to change peopleââ¬â¢s minds about what their picture of a ââ¬Å"Indianâ⬠is. ââ¬Å"It was consistently about Plains, Indians, or the Navahos (42). â⬠In this piece of the story he said that the books they were alloted to peruse at school about Indians were composed by non-Indians and had a sort Faqeeri 2 of ââ¬Ëstereotypicalââ¬â¢ perspective on Indians. He didnââ¬â¢t very like the possibility of everybody having a specific picture of his kin. That was an extraordinary piece of the story since I originate from a spot not quite the same as for the most part everybody I meet. Individuals consistently express separating comments to me climate itââ¬â¢s kidding or not, itââ¬â¢s upsetting. He got a major increase in certainty from Joy Harjo, an Indian essayist and writer. He discovered her composing exceptionally moving and it caused him to accept that he as well, can be an author and an artist. This story was a bit of composing that I could truly relate as well. At the point when he said he was in school and had no clue what to become, felt like those my own words and feeling. This is a man who developed constantly himself as an essayist and an individual.
Sunday, August 9, 2020
New This Week Division as Sharing, A Comprehensive Lesson Plan - TeacherVision
New This Week Division as Sharing, A Comprehensive Lesson Plan - TeacherVision This week, TeacherVision Advisory board member, Tara, shares a new lesson for teaching students division. She includes everything you need to teach this in your classroom tomorrow. All you have to do is print! by Tara Dusko Julie Mason, Head of Content and Curriculum, here. One of my goals for TeacherVision is that we bring you new and comprehensive resources for your classrooms. This week, TeacherVision advisory board member, Tara, has created a new Math lesson that is an introduction to division. This lesson contains everything that you need to introduce division to your students. All you need to do is download, and print. Find the full resource here. The resource includes the following elements: Lesson Plan (so you have materials, procedures and everything you need to do what you do best, teach) Learning Targets (so students know the expectations and you have clearly identified what students should be able to do by completing this lesson) Standards (so you can align your instruction) Assessment (to check for understanding, so you can plan your next instructional move) Extension (for those students who finish early or need a challenge) Learning Targets: Students will model division by sharing items. Students will write division number sentences. Teaching Tip: Consider giving students a pre-assessment before you teach the lesson. This will help you identify what students already know about division, and what they need to be taught. The data from your pre-assessment can also help you if you plan to group students based on ability. Here is a worksheet you can print and use. Teaching Tip: It can be helpful to provide students with a strategy for checking their own understanding. Consider using a self-assessment scale in order to support students to think about how it is going. Here is one to try. How do you teach division? Share with us on Instagram, Facebook, Twitter, and Pinterest. Author Bio Tara Dusko is a third grade teacher in Sinking Spring, Pennsylvania. She's spent the past 14 years finding engaging ways to make her students love learning. When she's not planning lessons for her classroom, she is spending time with her husband and two children or trying out new recipes in the kitchen. Get some tips for reducing the stressfulness of teaching on her blog, www.teachwithouttears.com.
Saturday, May 23, 2020
Fight Club Conformity Analysis - 1695 Words
Conformity Conformity is a major theme in Fight Club, and there are a number of specific scenes that display the rejection of it and characters falling victim to it, sometimes unbeknownst to them. The Narrator, our main character, is a complex individual. He fits into almost every textbook example of social psychology. He is a complete nutcase. In fact, he is so incredibly insane, that he creates an imaginary friend with whom he transforms himself into a different person, free from the bonds of society, free from conformity, free to change the way he lives. Or does he? The film starts off with the Narrator losing sleep, for what reason we arenââ¬â¢t sure. He then proceeds to tell us how he lived his life. He works a 9 to 5 job in a cubicleâ⬠¦show more contentâ⬠¦Are they rejecting social norms as well? Or has this fight club in turn become the norm, and therefore members are joining it to fit in? Perhaps it is a case of minority influence, when a few influence the many. T yler and the Narrator have held the same viewpoint for a while now, months even, that they do not care about clever art or Swedish furniture, and they are comfortable admitting that they have scars from fighting. With this unwavering view, others start to take notice, and even begin to respect their ideology. They join fight club to become loyal members. After a while, Tyler decides that they have to expand or ââ¬Å"move out of the basement,â⬠and hence creates Project Mayhem. People do not always cave into peer pressure. If that is true, then when do we break? When do we give in and conform? According to Bibb Penis Latanà ©Ã¢â¬â¢s social impact theory, it all depends on three specific factors: strength, how important the group is to you; immediacy, how close the group is to you in space and time; and the number of people in the group. The last factor operates differently than you might think howeverââ¬âthe larger a group is, the less each additional person has an infl uence on others. Ever since starting the first fight club, Nortonââ¬â¢s character has garnered such a reputation that he has gained a following. People start showing up on his doorstep,Show MoreRelatedFight Club Consumerism Analysis1121 Words à |à 5 PagesDavid Fincherââ¬â¢s Fight Club is praised by fans and critics alike as one of the most impactful representation of society in film. The film follows Jack, the narrator and main character, as he teams up with a newfound acquaintance named Tyler Durden to form an underground fight club for men who are bored of their mundane lives(Fincher 1999). As Durden becomes more of a dominant personality, Fight Club evolves to Project Mayhem, multi-celled secret society of oppressed gray-collar workers whose purposeRead MoreEssay on Social Psychology in Fight Club1687 Words à |à 7 PagesDeinviduation and Attraction in Fight Club Fight Club is a complex movie in that the two main characters are just two sides of the same person. Edward Nortonââ¬â¢s character is the prototypical conformist consumer working a morally questionable office job to feed his obsession with material possessions. He works as a recall coordinator for a ââ¬Å"major car companyâ⬠and applies a formula based on profitability, rather than safety, to determine the necessity of a recall. Though never explicitly stated, heRead MoreThe Use Of Ecstasy And Its Effects On Society1657 Words à |à 7 Pagesa drug that releases copious amounts of serotonin and dopamine is commonly referred to as ecstasy. With a scientific name of 3,4-Methylenedioxy-Methamphetamine (MDMA), ecstasy is an illicit substance that is commonly used at some parties and dance clubs all around the globe. The immediate effects of the drug cause oneââ¬â¢s blood pressure and heart rate to rise to extremely dangerous levels, resulting in a realistic possibility of de ath. Aside from these catastrophic, biological risks, this drug alsoRead MoreFilm Analysis Of The Help 1474 Words à |à 6 PagesFilm Analysis Psychology 280 Film Analysis of The Help Based off of Kathryn Stockettââ¬â¢s 2009 novel, The Help is a movie told from an African Americanââ¬â¢s point of view during the early 1960ââ¬â¢s in Jackson, Mississippi. The three main characters include, Aibileen Clark, Minny Jackson, and Eugenia (Skeeter) Phelan. Skeeter is a young writer who has recently returned from the University of Mississippi. She has been advised by the Elaine Stein, who is the editor at Harper Row, to write about a topic sheRead MoreThe Civil Rights Movement Of The United States1914 Words à |à 8 Pagesrevoked or decreased. Because the stress of the system is more skewed to obtaining the goal and less towards following accepted institutionalized means, there are five different ways which people adapt to this system- conformity, innovation, ritualism, retreatism, and rebellion. Conformity is when people follow both the goals and the means, ex: people who work 40 hours a week to make money. Innovation is when people follow the goals but reject the means, ex: people who make money through drug dealingRead MoreFight Club: The Id, the Ego, and the Super-Ego Essay3982 Words à |à 16 PagesIntroduction Chuck Palahniukââ¬â¢s Fight Club and David Fincherââ¬â¢s filmed adaptation are, at their heart, studies in the incessant search of oneââ¬â¢s identity, intrinsic alienation within the inner fight to discover oneââ¬â¢s self, to conform to popular consumerism, ultimately, the destruction of said consumerism. Not a single scene of Fincherââ¬â¢s adaptation is void of a cup of coffee, presumably, the ubiquitous Starbuckââ¬â¢s brand. (Widmyer) Few mass marketed products scream societal conformation more than Starbuckââ¬â¢sRead MoreThe Theory Of Social Control Theory1668 Words à |à 7 PagesIntroduction History Socialization is the relationship people have to important social processes, which includes education, family and peer relations (Siegel, 2015). Proper socialization leads to conformity, while improper socialization leads to nonconformity. Both theories are traced from the Sociological Criminology. Sociological Criminology was developed by Emile Durkheim in which he thought crime had a relation to social and environmental factors. According to Siegel (2105), ââ¬Å"DurkheimRead MoreRed Bull3982 Words à |à 16 Pagescustomers that were targeted by Red Bull were the ones that wereà LOOKING FORà excitement, alertness, and concentration depending on the age, status, and lifestyle. Four consumer categories were Red Bullââ¬â¢s target under the age of 16-30: students, club people, sport people, and employees. College students were the main target of Red Bull. Since college students look for something that would enhance their concentration on doing their assignments and projects, and staying overnight for studyingRead MoreThe Marketing Research of Brainquiry33782 Words à |à 136 Pagesselling or promotion. The folder titled New York on the CD contains all information needed to conduct any of the things mentioned above. There is also an ample sports breakdown for the golf professionals. This is not a sample but all the private golf clubs and the golf associations that could be used for promotional needs as well as selling. All the information needed for this is found in the excel file in the New York folder titled New York Research. All promotional information is mentioned in theRead MoreThe White Man s Burden10652 Words à |à 43 Pagesfirst meeting between Dr Aziz and Mrs. Moore. The incident takes place in front of a club whereas Mrs. Moore entered the English club, the Educated Indian Dr Aziz who has been graduated from an English University, is prohibited from entering a British club for he has been portrayed as an indigenous individual in the subordinating discourse of Oriental discourse and thus a sympathetic character. Moreover, the club windows are also shut to prevent their Indian servants from looking inside. Said states
Tuesday, May 12, 2020
Someone Knows My Name by Lawrence Hill Free Essay Example, 750 words
ï » ¿Someone Knows My Name by Lawrence Hill Racial inequality has been one of the most discussed topics in the American society for years. Thanks to successes of the U. S. abolitionist movement in the 19th century and African-American Civil Rights Movement in 1950-1960s, the racial issue got gradually resolved. Formally, inequality segregation ceased to exist in 1960s. Yet, the echo of discriminative racial policies of the past is still heard today. Strong anti-slavery and anti-discrimination themes of the historical novel Someone Knows My Name by Lawrence Hill relate to the existing racial controversy in the American society today discussed by Desmond S. King and Rogers M. Smith in the article ââ¬Å"On Race, the Silence Is Bipartisanâ⬠. In Someone Knows My Name, the problem of racial discrimination and inequality is highlighted through the lens of Aminata Diallo, a former slave who got liberated by the British during the War for Independence. Dialloââ¬â¢s enlightening account that dates back to the early 1800s takes readers to the time of the African slave trade known for its brutality and abysmal conditions. We will write a custom essay sample on Someone Knows My Name by Lawrence Hill or any topic specifically for you Only $17.96 $11.86/pageorder now Her message is no matter what race you are or what you eat, you share the same unique thing known as human nature. Given this, savagery and violence that filled the life of enslaved African-Americans need to be eradicated and should be never practiced again. To illustrate, Dialloââ¬â¢s thoughts of the black peopleââ¬â¢s powerless position due to the racial inequality policies are enhanced by an episode from her past: I was walking one day behind a yoked man who swerved without warning to the left. I had no time to react, and my foot sank into something wet and soft. Something like a twig cracked under my heel. I let out a scream. Under my foot was the body of a naked, decomposing man. I jumped away and ripped leaves from the nearest branch. In a frenzy, I wiped a mass of wriggling white worms from my ankle. I was shaking and wheezing. Fanta took the leaves and wiped my foot and held me and told me not to be afraid. But my hysteria escalated, even though Fanta barked at me to calm down, and I could not stop screaming. (Hill 41). The theme of racial inequality has been the focal message of ââ¬Å"On Race, the Silence Is Bipartisanâ⬠by Desmond S. King and Rogers M. Smith. Specifically, the economic aspect of racial inequality has been discussed. The professors challenge the generally held view that racial issues have already been resolved and speak of the existing economic inequality between white and black, as well as Latino population in the United States. For instance, it is said that ââ¬Å"in 2009, 35 percent of black households and 31 percent of Latino households had zero or negative wealth, compared with 15 percent of white households. â⬠(King and Smith 1). The authors believe that this striking difference can be explained by the lack of ââ¬Å"compromise policiesâ⬠that address the needs of non-whites above all (King and Smith 2). Discussing the thematic connection between the mentioned works, one should mention the racial inequality point. Yet, the latter is represented differently. Hillââ¬â¢s account of racial discrimination at the end of 18th century unveils harsh violation of black peopleââ¬â¢s civil rights in each sphere of everyday life, while The New York Times article reveals economic differences between two racial groups that is interpreted as a manifestation of racial inequality. To illustrate, in Dialloââ¬â¢s time African Americans were perceived rather as animals, not human beings, and treated accordingly. On the contrary, ââ¬Å"in a country where an African-American is the presidentâ⬠professors King and Smith identify the violation of economic rights in the first place (King and Smith 1). In other words, racial discrimination in the modern American society can be found in the figures of statistical estimates that explore the economic status of every social group, not in open vio lations of black peopleââ¬â¢s human rights. To conclude, things described in Lawrence Hillââ¬â¢s novel Someone Knows My Name connect to the events in the American society today through the racial inequality point. At the same time, the points discussed in the two works appear more different than alike: Hillââ¬â¢s description of black peopleââ¬â¢s powerless position focuses on the open violations of their human and civil rights, while King and Smith identify a lower economic status of the black population in general. Works Cited Hill, Lawrence. Someone Knows My Name. HarperCollins Publishers Australia, 2009. Print. King, Desmond and Rogers Smith. ââ¬Å"On Race, the Silence Is Bipartisanâ⬠. The New York Times. The New York Times, September 2, 2011. Web. September 10, 2011.
Wednesday, May 6, 2020
Environment and crime Free Essays
The term ââ¬Å"environmentâ⬠is roughly associated with the immediate surrounding such as the aquatic environment which is the surrounding area or region proximal to aquatic flora and fauna. Oftentimes, the concept of an environment is the agglomeration of both living and nonliving entities with respect to a certain subject surrounded by the immediate surroundings. For instance, a studentââ¬â¢s environment can be that of a learning institution such as a university whereby the ââ¬Ëacademicââ¬â¢ environment is composed of other students, teachers, books and libraries, classrooms and many others. We will write a custom essay sample on Environment and crime or any similar topic only for you Order Now It can be observed that oneââ¬â¢s environment is a direct correlate to oneââ¬â¢s activities. If this is indeed the case, it would seem quite plausible to assume that, in terms of an individualââ¬â¢s criminal activity, the neighborhood environment is a leading correlate of crime. Granted that this is true, why is it that a large majority of those who live in even the most crime ridden and impoverished areas refrain from committing crime? To answer this question, a few things must be taken into consideration. First, logic tells us that an individual wanting to commit the crime of robbery for the purpose of stealing the most valuables will most likely rob, say, a wealthy businessman rather than a beggar. In a larger scale, it is logical to presume that a criminal residing in an impoverished and crime ridden locality will least likely rob the residents of the area primarily because there is little reward for a highly punishable act. That is, a criminal will be attracted to steal from individuals with a higher or with the most resources. Hence, one cannot easily identify criminal activity by individuals in the most impoverished and crime ridden areas. Yet the non-identification of criminal activity in an environment does not lead to the presumption that there is none. In order to have a compelling reason to further believe that a large majority of people living in the most ââ¬Ëcriminalizedââ¬â¢ areas refrain from committing crime, another factor must be considered. This leads us to the second logical presumptionââ¬âthe tendency to attribute certain activities to certain individuals. à Criminal activities are easily identified with criminals in the sense that when an armed robbery occurred in a certain city bank, the immediate suspect will be the criminals who are known to rob banks or who have previous records of armed bank robbery. In this sense, the most crime ridden locality will be included in the list of the ââ¬Ëhideoutsââ¬â¢ of potential suspects apparently after each criminal activity is identified to have transpired somewhere else. Hence, there becomes the tendency to attribute certain activities to certain individuals. With this in mind, individuals living in the most crime ridden are prone to be prime candidates for suspects in criminal activities. Their response may be twofold: either they will live up to their ââ¬Ëlabelââ¬â¢ since they are already ââ¬Ëbrandedââ¬â¢ or they will seek to refrain from committing crime. The first option is indeed probable, yet one factor hinders it from turning into reality: their incapacity to overpower the law due to their impoverished state. Given the fact that these individuals live in a state where there are scarce resources to sustain themselves, there is little reason to believe that these impoverished individuals have the capability to overpower law enforcers through, say, stealing from a well-guarded urban mall. With sanctions imposable on criminals, risking oneââ¬â¢s impoverished life for a momentary sustenance which has a miniscule chance from succeeding is simply not an option. Hence, a large majority of individuals living in the most crime ridden and impoverished areas refrain from committing crime especially from within their financially challenged locality for the reason that the gains are doubly scarce and that the risks have negligible worth. Reference Samaha, J. (2007). Criminal Law (9th ed.). Belmont: Wadsworth Publishing Company. How to cite Environment and crime, Papers
Saturday, May 2, 2020
Marketing Management for Fundamental Goal - myassignmenthelp
Question: Discuss about theMarketing Management for Fundamental Corporate Goal. Answer: Introduction Woolworths is a prominent Australian retailer. It basically delivers all types of grocery stuffs and have also started selling magazines, dvds and various stationery items. The fundamental corporate goal of the company is achieving justifiable competition with other companies and increasing the sale. Various moves are taken by Woolworths to introduce new services so that success is attained. Few strategies like introducing trading card to attract large market for sale was adopted.(Sundaram Inkpen, 2014). Advertisements of petrol and promoting the grocery discounts and other label products had a positive impact on sales.Thus for betterment of the company a good marketing plan need to be selected for selling more products (Schwartz, 2010). Corporate objective Corporate objective relates the entire business, and is set by every company to set detailed objective which tends to focus on the performance of the company. Corporate objective focuses on the whole result rather than single objective. It is very important to create unity between the companies business and employee. An Australian company Woolworths defines the realistic goal that influences strategically decisions (Ranadheera, et. al, 2013). These objectives target the future of companys growth and access the success of the company for betterment. Corporate objectives are designed to enhance the performance of the company by planning in a right direction. Woolworths has a clear objective that helps in knowing abusiness missionin terms of its benefits and economic value. It measures the overall performance of the business in terms of shareholders to check their stability. This also involves monitoring of the objectives designed by the company (Arli, et. al, 2013). Woolworths is one of the largest retail companies whose corporate objective is to deliver customers an excellent shopping experience every time. It is planning to offer high quality of services and product at nominal price. The objective of Woolworth is to improve the food products by making it more nutritious. It also focuses on environmental needs and looks for growth in social development sector. The overall motive of Woolworth is to maximize the profit by increasing the sales revenue (Sheth Sisodia, 2015). This can be achieved by maximizing the sale of the compan y which will help in business growth and support longer business survival in the market. Marketing Orientation Concept: Woolworth Woolworth has major objective that customer's choose them over other companies. Thus various marketing plans are used for building customers and maintaining the momentum of sale in food and now Woolworth have started drinks so that more value is served to customers. They have designed various strategies to empower shareholder value, by using end-to-end retail process and systems excellence. This can be done by building a great retail plan (Ozkaya, et. al, 2015). A good retail plan is designed in such a way that it listens to customers and supplies voice, so that the feedback from customers is used to improve the customers experience by creating new and innovative ways. Marketing concept Marketing concept is used whenever Woolworth decides to launch a new product in the market. New product can be a modification of an old product or any entirely new product. The marketing plan used by Woolworth is: First of all it summarises the key factor about the product like its ownership, profitability, and share price and so on. Then a marketing segment is chosen for sale of the product. By analysingthe environment in a detailed manner, so that positive outcome is received from new product. Target customers are selected by outline marketing mix strategy. Market orientation used by Woolworth involves monitoring the actions taken by Competitors Company. To attain good success, understanding the competitors plans and goals is important. Promotion is one of the key factors used by Woolworths, as it contributes in reaching to wider audience in short span of time. The branding of new products is promoted by launching loyalty programs, to reach to the customers (Terho, Eggert, Haas Ulaga, 2015). Woolworths have also stared Loyalty Schemes for customers which offer special discounts. The perceptive of Woolworth is to reach to larger audience therefore for better marketing it uses digital marketing. It helps in reaching every type of target audience, which in turn aimed to spread awareness of the service everywhere by using newsletter and magazines. Apart from promoting their products, they offer gift cards and additional benefits to attract customers and making the customers stable. Selling Concept Selecting a selling method for product is considered as a success factor for the business. For making more sales in the company an effective method is used. Woolworth uses the concept of customer intelligence. It monitors all the government regulations, technology used by competitor and knowing about the future needs. Formal and Informal procedures are used by the company for selling a product. Market is analysed as per the needs then an appropriate technique is selected. Majorly the products are sold through offline as well as online stores (Tu, Tung Goes, 2017). Online stores are beneficial as it target larger audience and responsive actions are taken in response to market intelligence. Responsive actions take the form of selecting an appropriate target section and designing the products or services that accommodate market needs. Other than these promoting programs are launched by Woolworth and direct Emails are also sent to customers. Emails are helpful as whenever some discounts or special offers arise, Woolworth sent the emails to customers regarding the special offers thus building a customer relation. Referrals are also used by Woolworth and are considered as a good way for selling products and helps in bringing regular business to the company. It is true selling of a product is directly related to customer satisfaction. Once the customer is satisfied with the product, they will automatically come for the next time. Selling concept used by the company is focusing on how to reach the audience. This is achieved by social media channels as it is easy and touches every door of target users. Thus for selling the product, social media marketing act as a crucial point in the growth and making profit. It helps in reaching the customer faster and in a cost effective manner. Social media marketing is overwhelming as it reaches to large users in minimum time independently (Tedlow Jones, 2014). Thus Woolworths has expanded globally and has covered every area on the globe due to social media. Thus the business is expanded by engaging more customers and promoting the products effectively. Additionally Woolworth also uses feedback method so that products are improved and sold. Marketing Strategy Used by Woolworths There are two types of marketing strategy business to business (B2B) marketing or Business to consumer (B2C) marketing. Woolworth uses Business to consumer marketing which includes various approaches like advertisement which helps in linking the services and products with the customers, which helps in building relation with the customers. And it focuses on bundle selling rather than selling a single product. Marketing strategy used by Woolworths is diversification that is making all kind of products available. Especially in the food and drinks store it sells all kind of products so that customers do not visit any other store. It provides special discount offers as well as combo options so that customers experience a good shopping practice. It also provides reward points to the user so that they shop for the next time also. It focuses on product development to increase the sale and bring new customers to the business. Introducing new product and service helps in increasing market share and improve customer loyalty (Tedlow Jones, 2014). Woolworth follows promotion for selling products by first defining the target population and uses mass marketing strategy to drive large audience in order to increase the sell. Thus mass marketing can be done by online marketing which helps in propagating new products via internet to get more customers attention. It is the best method to drive customers at tention by using online marketing tactics. Advantage- It helps in reaching to wider audience which is associated with higher output. Thus improves the business profit by boosting the sale as it target vast and different market. Disadvantage- It is not a cost effective approach and money could be wasted if wrong audience is targeted. It also requires investment of time and before marketing it is important to segment the customers into groups. This strategy is beneficial for Woolworth to fulfil the objective by delivering new products and deliver better experience to the customers. This is a simple method which helps in improving the sourcing capabilities. This method helps the company to penetrate new customers and provide the services in multiple locations. It focuses on reducing the cost of products so that Woolworths take an advantage of producing more products and selling them at economical price. Offering the products at affordable price helps in getting more customers to the company. References Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Ozkaya, H. E., Droge, C., Hult, G. T. M., Calantone, R., Ozkaya, E. (2015). Market orientation, knowledge competence, and innovation.International Journal of Research in Marketing,32(3), 309-318. Ranadheera, C. S., Evans, C. A., Adams, M. C., Baines, S. K. (2013). Production of probiotic ice cream from goat's milk and effect of packaging materials on product quality.Small Ruminant Research,112(1), 174-180. Schwartz, D. E. (2010). Defining the Corporate Objective: Section 2.01 of the ALI's Principles.Geo. Wash. L. Rev.,52, 511. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Sundaram, A. K., Inkpen, A. C. (2014). The corporate objective revisited.Organization science,15(3), 350-363. Tedlow, R. S., Jones, G. G. (Eds.). (2014).The Rise and Fall of Mass Marketing (RLE Marketing)(Vol. 25). Routledge. Terho, H., Eggert, A., Haas, A., Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling.Industrial Marketing Management,45, 12-21. Tu, Y., Tung, Y. A., Goes, P. (2017). Online auction segmentation and effective selling strategy: Trust and information asymmetry perspectives.Journal of Electronic Commerce R
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